Printable Version of Partnership Brochure to the Right
The Fayetteville Mustangs organization would like to extend a special thank you for your consideration in partnering with The Fayetteville Mustangs. Spring 2023 will mark our inaugural season under new local ownership. The Fayetteville Mustangs stand on a strong foundation of guiding principles, which encompass Pride, Respect, Integrity, Friendliness, Cleanliness and Fun. Our organization depends on businesses like yours to help with the tradition of creating an atmosphere where families can come to have fun, interact with the team, and participate in game day activities.
Indoor Professional Football in Fayetteville is not to be missed! We have had incredible teams like the Wildcats, Guard, and Heroes. Over the years these teams have been blessed with incredible support from local small businesses, marketing partners, and area sponsors. These partners also believed in family values, the importance of giving back to the community of Fayetteville, and the promotion of an active and healthy lifestyle, as we do. We would love for you to join us!
The Fayetteville Mustangs have joined the premier National Arena League (NAL), featuring elite teams with a weekend schedule from Greensboro NC (April 23), San Antonio TX (May 7), Albany NY (May 19), Columbus GA (June 10), Odessa TX (June 24), Jacksonville FL (July 8), and Orlando FL (July 15).
We are so grateful for the opportunity to give back to a city that has been so good to us. Our staff, team and organization will do our best to live up to the high standards that all Carolinians expect in their football teams, as well as the companies they do business with. As we know, you pour your heart and soul into your own business, we too pour our heart and soul into our team and our organization.
We know you have many choices when it comes to partnerships and support of local athletic teams, and we will be honored when you chose to work with the Fayetteville Mustangs during this upcoming season. With unlimited possibilities for partnership packages, you and your team representative can customize a package specifically that works best for your company.
Once again, we thank you in advance for your time and partnering with the Fayetteville Mustangs.
Robert Twaddell, President
Franco Webb, VP Community Relations & Partnerships
Customized Package easy as 1-2-3
1. Ticket Number and Location
Tickets (SEVEN GAMES) Season Tickets Need: ______
[ ] Suite [ ] Turf [ ] Center / Club [ ] End/Corners [ ] Pasture/2nd Tier
[ ] Group Night [ ] Flex-Tix [ ] Charity / Vet Tix (VetTix.org)
2. What Advertising and Promotion We Give On Game Day
Premium Display Advertising
[ ] Field [ ] Double Dasher [ ] Dasher [ ] Rail Sign [ ] Ribbon Board
Arena Promotions
[ ] Promotional Table [ ] ________________________
Team Assets
[ ] Dance [ ] Mascot [ ] Band [ ] Autograph Poster
3. What Advertising and Promotion We Give During Season
Website
[ ] Sponsor Page [ ] Button [ ] Video Sponsor [ ] Restaurant
YouTube Broadcasting
[ ] Commercial [ ] Scorebug [ ] Commentary
digital game program, E-Newsletter & Social Media
SEASON TICKETS
SEASON TICKETS
This has become the hottest ticket and great seats are now yours! Select the number and location of regular season seats to every home game in our arena during the 2023 season. FAYETTEVILLE MUSTANGS season tickets provide partners with a perfect opportunity to entertain clients, reward key employees and conduct consumer sweepstakes to increase store traffic and sales.
SPECIAL GROUP NIGHT
You will receive fifty (50) group tickets to use for employees, customers and prospects! What a great opportunity for your staff / friends to mingle with all of your best customers while this special group of people get to know one another! This is great for civic groups, churches, little league teams and corporations!
FLEX-TICKETS
You will receive ten (10) flex-ticket vouchers to use at their discretion throughout the season. These special vouchers are like coupons for free tickets! Simply give them to your guests and they redeem them for the best available tickets at the box office window on their way into the game!
CHARITY SEASON TICKETS / GROUP DONATION
Four (4) season tickets or Fifty (50) group tickets to donate for veteran use (VetTix.org) or other local charity. The Fayetteville Mustangs will take all responsibility for distributing these tickets accordingly. And will attempt to involve your company in any possible promoting of this section. Fayetteville Mustangs will issue a social media release prior with a quote from your organization about your involvement in the community through our football franchise.
COURTYARD SUITES CUSTOM PRICING
Enjoy game up close and personal behind the endzone with table and seating for your group. First class with a host. Includes website and banner advertising for your company.
TURF CLUB $295—395
Turf Club is the first three rows of the lower bowl sidelines and is one exciting seat to experience Arena Football.
CENTER $196
Experience football center field. Cushioned seating and cup holder in Club section.
END ZONE / CORNER $154
PASTURE (SECOND TIER) $ 95
DISPLAY ADVERTISING
DASHER BOARDS
Highlight your company every action-packed game with a full color dasher board sign on the walls of the playing area. Big sign, big hits, big results! Sideline, End Zone Corner or End Zone advertisement available. Great high visibility coverage with TV and other media coverage. Double Dasher (4’ x 15’) board makes bolder statement!
FIELD LOGOS
Get in the middle of the action with your logo on the playing surface (multi-year deals only). This can’t miss piece of signage keeps your company at the forefront of the action all game long. Highest visibility of all opportunities Logo is 6’ x 9’.
RAIL SIGNAGE
Make your company part of the action —literally. Showcase your brand identity in highly visible locations throughout the arena offering multiple exposures to fans.
RIBBON VIDEO BOARD
Have your company’s advertisement displayed on the Coliseum’s new eye-catching, high-definition video boards! Appears throughout each home game in a continuous rotation around the Coliseum.
ARENA PROMOTIONS
FAN PROMPT CAMS
Fan experience element to the night. Featured on the Jumbotron, the cam can include: KISS, SMILE, DANCE, ETC
THEME NIGHT PREGAME / HALF-TIME
Official host of a game during the 2023 season! Flooded with social media, pubic announcement, events, promotional give-aways, professional acts, and coin toss.
Potential theme nights might include 80s, Faith & Family, Education, Community Service, Health / Wellness, Fan / Community Appreciation.
ON FIELD ELEMENT
Be the Sponsor for one of our on field elements that may include: FIRST DOWN / CHAIN GANG, REPLAY, DEUCE, SACK AND MORE. Includes Ribbon Board element with your company logo.
PROMOTIONAL TABLE
Promote your company in-person directly with your fans on the main arena concourse. Provide print information or promotional items to our fans.
Ten tables available per game.
FAN CONTESTS
Sponsor a contest and can provide coupon or gift for winner. Includes Ribbon Board during contest.
Ideas include Dance for Dinner, Trivia, Match Game, T-Shirt Toss, Relay Race.
TEAM ASSETS
DANCE TEAM
Presenting Sponsor of the Mustang Dance Team (Year Round). The sponsors will be announced during each game performance on the field.
The dance team will make exclusive appearances throughout the community and each member will also make separate appearances where a banner will be used to identify sponsors. Appear on all Social Media Platforms and Website. Print Assets includes Team Poster and Calendar.
MASCOT
Presenting Sponsor of the Mustang Mascot. Logo to appear in Intro Video and his Website page. Sponsors listed on large banner in front of Pep Band.
PEP BAND
Presenting Sponsor of the Mustang’s Pep Band. Logo to appear on the Band Website page. Sponsors listed on large banner in front of Pep Band.
AUTOGRAPH POSTER
Sponsor to each autograph session after all home games. Logo placed on the autograph poster.
Football or Dance Team autograph posters are available.
WEBSITE ADVERTISING
HOMEPAGE HEADER BANNER OR BUTTONS
Large Banner Ad (1 available) or Buttons (2 available) on the top of Mustang's Website Homepage. Clickable asset that can link to a website of your choice.
FOOTER BUTTONS
Sponsorship buttons on the bottom of the Mustang’s Homepage. Clickable asset that can link to a website of your choice.
OFFICIAL SPONSOR PAGE
Clickable asset that can link to a site of your choice from our Sponsor’s Page. Both logo brand and company title are clickable.
VIDEO PLAY OF THE WEEK SPONSOR
Be the Sponsor of our Video page that includes our weekly Plays of the Week, Catch of the Game, and Hit of the Game.
YOUTUBE BROADCAST ADVERTISING
COMMERCIAL
Be featured on our home game YouTube Live Stream and Jumbotron. Airs minimum three times per game (21 times / Season).
SCOREBUG
Your logo appears with the score graphic of broadcast. Eight scorebug available (2 / each quarter)
PRE-GAME OR HALF–TIME COMMENTARY
Be our Pregame or halftime report partner during our home games. Each report is approximately 20 minutes.
E-NEWSLETTER & SOCIAL MEDIA ADVERTISING
NEWSLETTER FOOTER BUTTONS
Sponsorship buttons on the bottom of the Mustang’s E-Newsletter. Clickable asset that can link to a website of your choice.
The newsletter proudly communicates with the fans to keep them informed on games, events, promotions, player activity, and more!
GAME PREVIEW / RECAP
Game preview and recap article appears on Mustang’s Website, E-Newsletter, Facebook, Twitter, Instagram
WATCH TONIGHT POST
Website Sponsor of Watch Our Games page. Game Day Social Media Post that will remind Facebook, Twitter, and Instagram followers to watch our game on the NAL YouTube Channel.
QUARTER & FINAL SCORE POST
Score post at the end of each quarter with your Sponsorship.
DIGITAL GAME PROGRAM
FULL PAGE—HALF PAGE—QUARTER PAGE
Advertising on our approximate 30 page digital game program for each of our home games. Program includes all the information needed for the game: game articles, theme night information, schedule, player and team roster / statistics, and more.
